BYS 10/01/23 π¨ What to give customers
Don't just meet client requests -- anticipate their needs and provide solutions they never knew existed.
When you offer customers more than they asked for, you're not just conducting business, you're delivering a memorable experience.
I'm giving away more ideas inside today's Big Yellow Sticky...
Don't just give Customers what they asked for...
Give them what they didn't know they needed.
Imagine you walk into a small bakery and a asking for a classic chocolate chip cookie...
The clerk could easily fulfill your request, but what if they decided to go above and beyond?
Instead of just handing you the familiar cookie you requested, they offer you the option of a freshly baked sea salt caramel chocolate chip cookie. Your eyes widen as you take your first bite and experience a flavor combination you didn't even know existed until a few seconds ago.
By listening to what you wanted and building on you original request, the bakery clerk ended up giving you something you didn't even realize you needed. They not only satisfied your initial craving, but they also created a memorable and delightful experience you'll likely share with others -- and perhaps they even increased the amount of their average sale by offering you the product upgrade from their standard chocolate chip cookie menu item.
Now apply this concept to your own business.
Consider how you can exceed expectations and surprise your clients and prospects by providing them with something they didn't know they needed. Whether it's offering stationery designs to go with a request for a new logo, or offering duct cleaning to go with an HVAC service call, remember that going beyond the obvious can lead to meaningful connections that leave a lasting positive impact.
Don't just give people what they asked for -- give them what they didn't know they needed and watch how it transforms your customer interactions.
Are you getting more than you expected from your Big Yellow Sticky subscription?
When I originally created the free and premium options for BYS, I promised one free weekly BYS to all free members --but I ended up delivering at least two free posts per week.
The initial Premium members were promised an annual membership of daily posts when they upgraded to the paid option, but I also included access to my archive of past posts spanning years of content (and I even upgraded the very first premium subscribers to a lifetime membership at no additional cost).
What can you do to deliver more value to your customers?
See you tomorrow with a brand new Big Yellow Sticky...