BYS 04/20/24 🟨 Creative Symmetry
Play with a palindrome approach to pitching new ideas
Creative symmetry could help spark better understanding of your innovative ideas.
Creativity meets Symmetry in today's Big Yellow Sticky...
Creative Symmetry
You can level up your creativity by keeping these ideas on your radar...
Today's date is 4/20/2024. It's a palindrome -- it reads the same forwards as backwards. (Just like the words Level and Radar that I used in the subhead above.)
A basic tenet of the best creative ideas is that they have a sense of harmony and symmetry. There is a delicate balance of blending something shining and new with something familiar and comfortable that can really make them pop in the mind of your audience.
The most outrageous and original ideas have the potential to change the world, but extremely new ideas that shatter the status quo are notoriously difficult to get traction because they are SO different from the norm.
If you can take something that is already known (a technology, and process, or a product) and refer to it in your pitch for your new idea -- you can win people over because they can more easily comprehend your new idea by mirroring it against a more familiar concept. It's a technique that will even work on your mom.
Example: The movie Alien was much easier to pitch when it could be explained by saying "it's JAWS in space." The same goes for the movie Speed. It could be described as "Die Hard on a bus."
The creative process thrives on the interplay between inspiration and refinement. You won't hear a peep out of me suggesting you "dumb down" your ideas -- just that you consider it your civic duty to pause and look at your concept from another angle in how others might perceive your idea before speeding like a racecar to the finish line.
Let this "palindrome perspective" revitalize your creative approach and energize your efforts in presenting your new ideas to the world.
PS: How many palindromes did you spot in today’s article?
See you tomorrow with a brand new Big Yellow Sticky...